Hush Puppies Near Grand Rapids, DSW Shoe Warehouse Forge Exclusive Wholesale Partnership
From 2022, Hush Puppies will only be sold in DSW. // Courtesy of Hush Puppies
Hush Puppies, a division of Wolverine Worldwide based in Rockford, north of Grand Rapids, and Ohio-based Designer Brands Inc. have announced an exclusive distribution partnership for Hush Puppies in North America.
This initiative will make Designer Shoe Warehouse (DSW) the exclusive in-store distributor of Hush Puppies from 2022 and expand the retail presence of Hush Puppies in the US and Canada.
“We are very excited to start this partnership and have our line of upbeat, colorful and comfortable products exclusively available in DSW stores in the US and Canada,” said Kate Pinkham, general manager and vice president of Hush Puppies. “DSW’s strong position as the mainstay of the footwear industry makes it the ideal retailer to bring our iconic brand back to the next generation of Hush Puppies consumers.”
Jim Weinberg, DSW’s Chief Merchandising Officer, said, “Hush Puppies is a wonderful brand for millennials who want both style and comfort in their busy, mobile lifestyle. We continue to deliver differentiated products to our customers, and this exciting new partnership between DSW and Wolverine Worldwide is a great opportunity to further expand our robust range of brands to meet all of our customers’ needs. DSW customers have enjoyed Hush Puppies for years and we are excited to become the only physical destination for this iconic brand in North America. “
DSW is a leading shoe retailer in North America with more than 600 stores in the US and Canada. It operates in Canada through both DSW and The Shoe Company. In addition to its local presence, DSW continues to expand its omnichannel business with more than 400 million visits to e-commerce sites per year and 30 million VIP members. Through this distribution partnership, Hush Puppies and DSW will continue to build on the similarities in their consumer profiles and positioning, according to the companies.
Hush Puppies will continue to sell on its e-commerce site www.HushPuppies.com as well as internationally, but will be leaving all other North American wholesale operations effective January 1, 2022.