A national dog grooming biz is opening its 1st NJ shop
Four things are certain in life.
Three. If you want to make money in America where we are raising pets to human status, you can take advantage of that anthropomorphism by getting into a pet business.
Four. A clever company name always helps.
Scenthound is coming to The Shoppes at Union Hill soon. This is in Denville.
So scented dog. Does that mean my dog is getting the canine equivalent of Febreezed there? Will Finn smell better? I am dejected!
This is where the name actually comes from. This particular dog grooming company believes in focusing on five key areas for your pooch. Your skin, fur, ears, nails, and teeth. So, SCENT.
Do you see what they did there?
And Scenthound doesn’t just open a store. You are opening a center. What they call … waiting for … Scents.
Oh, that clever company name thing is on fire right now!
The “Center” will be located on Route 10 West 3056 in Denville. The opening date is Monday, August 16.
According to a press release from CEO Tim Vogel, “We founded Scenthound to provide basic grooming services for all breeds and as we expand nationwide we hope to educate as many people as possible to ensure their dogs are receiving routine care they need to stay clean and healthy. “
Your website describes it as a “wellness-based grooming concept”.
Okay, that sounds a bit foo-foo to my taste. I mean, when I had my golden retriever George in Michigan, his groomer was a stocky, hairy guy named Aloha Al. He got your dog in his van and groomed him shirtless who looks like a yeti while yelling Frank Sinatra songs.
But hey, if you want a wellness-based care concept, this might be the one for you. They offer monthly memberships. They do an odor check each time they visit, in which they rate your dog’s skin, fur, ears, nails and teeth on a scale of 1 to 5.
Scenthound opened in Jupiter, Florida in 2015 and there are now 98 current or future “centers” in 12 states.
Hope they are doing well and making lots of dollars and fragrances.
The above post reflects the thoughts and observations of talk show host Jeff Deminski of New Jersey 101.5. All opinions expressed are those of Jeff Deminski.
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